EOS®: The Visionary-Integrator Partnership


“If you’re a visionary, figure out who you are. Then find the other side of your duo and make it happen. Entrepreneurs are the answer to a lot of problems, Let’s Go! Make the world better.”

– Mark C. Winters


This week on “Let’s Go!”, HireBetter Chief Evangelist Kurt Wilkin kicked off a mini-series centered around the Entrepreneurial Operating System, or EOS® – a complete set of simple concepts and tools that helps thousands of entrepreneurs get what they want from their businesses.

Starting the EOS conversation, Kurt welcomed Mark C. Winters, a #1 Amazon Best-Selling Author, Keynote Speaker and Certified EOS Implementer. Mark has strong ties to EOS, and he’s known for co-authoring Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business with Gino Wickman. In this conversation, Kurt and Mark discuss the “one essential combination” at the center of EOS: the relationship of the Visionary and the Integrator.

As we move forward into 2021 with a “Let’s Go!” mindset, it’s time for entrepreneurs and CEOs to prepare for a year of opportunity and growth. But entrepreneurial CEOs are often visionaries – a person who sees the big picture, has a pulse on their industry, and has lots of big ideas. Visionaries are the type to see the positives and opportunities arising after 2020. Kurt should know – he is one!

But Visionaries need a partner who can understand the vision and help implement the day-to-day operations needed to make it a reality. Finding the right match is a difficult process that EOS implementers like Mark and Kurt can help with – it involves crystallizing the structure of EOS and deciding if it will be helpful to you, connecting with the right partner for your leadership style, and maximizing the relationship – how can you turn natural friction into positive momentum?

This conversation is essential listening for founders, entrepreneurs, and CEOs in organizations of any size in any industry. Mark explains the five rules of implementing a Visionary – Integrator partnership: stay on the same page, no end runs, Integrator tiebreakers, holding everyone accountable, and maintaining mutual respect. These rules are crucial to any successful business partnership, whether you’re implementing EOS or not.

Having the right partner (and process) in place can help set your business up to thrive in 2021 and beyond. Subscribe to our YouTube channel and tune in as we further explore EOS further in the coming weeks!


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