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More Growth Faster: Deep Eddy Vodka

Deep Eddy Vodka burst onto the Austin scene in 2011 and quickly became a local favorite. With quality craftsmanship and clean, natural flavors combined with retro marketing appeal, it’s no wonder the company gained the attention of industry leaders nationwide.

Deep Eddy founder Clayton Christopher had previously started Sweet Leaf Tea and, after 14 years, sold it to Nestle. He knew from experience that he needed game-changers in key roles to achieve the growth he wanted.

HireBetter worked with Deep Eddy to develop a plan for building the right team, and helped them identify and attract industry veterans with a track record of success. As a result, the company achieved the revenue targets in three years that Sweet Leaf took 11 years to reach. In 2015, Heaven Hill Brands acquired them in a deal that exceeded all expectations.

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